News

  • Have you been thinking about taking the next step in your business?

    Have you been thinking about taking the next step in your business?

    Hey guys! Jes here. I thought I would write a blog post about those scary words REBRANDING. We get told SO often 'we have really wanted to take the next step but we just don't know how! Don't worry, you aren't alone. One of the beauties of our rebrand packages is that it is a journey we go on together. Even if you are unsure of what direction you want to take, we can help. I wanted to explain the process of our rebrand packages so you know what to expect!

    We usually start with just talking about your brand. We discuss with you what 'look' you want for your brand, what products you sell, and how you want your brand to look to your customers. This gives us a pretty good idea of how to tackle the big bad rebrand. Once we have a good idea of what you are going for, we start on the logo. We have heaps of options for your logo: emblem style, minimal, handwritten, illustrated, the possibilities are endless! We have 3 different designers on our team (all overseen by us), so we have a few different styles to choose from also. This part usually takes a few days. We get back to you with 3 or 4 concepts, and a color pallet or mood board to see if we are on the same page in terms of your overall branding. 

    Working on the logo probably takes the longest time of the whole package - as it is the beginning of the journey where we are learning what you are wanting, and you are also developing a taste for design and where you see your brand headed - this can often change from what you want at the beginning of your branding journey! After a bit of back and forth, we will finally get the winning logo!

    Next step - the labels! Once we have the logo, and the branding colors, this part is where the fun begins. We discuss with you the wording you need on your labels and the size. All the information we have a collection up until this point means coming up with a label design that you love is usually pretty on point! Though don't worry, if it isn't quite what you are thinking just tell us, and we can always try again (though I have to be honest - this is the part we usually nail!). After a few small amendments, we come to the final label design And then can do up the rest of the variations. It is important for you to make sure you are 100% happy with the initial design, as making design changes once we have set up multiple files is very time consuming and fiddly. We will send an initial proof to check to spell, and then a final proof to check quantities and vinyl stock. Once confirmed we send to print!

    Now for the rest of the job! We will ask for your business card details, and any other ideas you have for your socials, thank you labels or anything else you need. Once all done we set up your files and send them. Don't forget, you have 20% off any extra printing you need for the next 30 days, from the day your package is finalized. 

    If you are thinking about starting a rebrand and taking your brand to the next level, please don't be scared. We are here to help! Even if you want to message us with your ideas but aren't ready to take the leap. We love hearing your ideas, it gets our creative juices flowing too, we always have so many ideas in our head we want to try and you coming to us gives us an opportunity to do so! We are looking forward to hearing from you! Jes xx

  • Designing A Powerful Logo Can Boost Your Business Growth

    Designing A Powerful Logo Can Boost Your Business Growth

    Have you ever walked in a room of thousands of people, and you suddenly see or encounter a familiar face? If yes, then you must have noticed that you don’t remember her/his name at first instant, but you do identify them by their physical appearance. Now, what is the process that helps you in recognizing that particular person? When you see his face, your eyes will capture the image and send it to the cerebellum portion of your brain (a part of the human brain that plays a major role in processing memories). And, only after this process, you are able to recollect or remember the name.

    The same case applies to the logo of any brand’s service or product. The moment someone set eyes on the logo, they can associate better by which brand it serves or whose product or offerings are those. It can be considered as the face of a company or a visual entity which can help reconnect with any brand that is in question.

    Moreover, a logo can generate a better understanding, awareness and the familiarity in the consumer's mind and these may further help produce a point of differentiation from the other business competing in the same target market. Therefore, if the consumers fail to recognize your brand, how will they associate with you? You must have known that when there’s No brand recognition, there’s no association! Thus, it underlines the importance of logo in business and what role it plays in a company’s overall branding process.

    Furthermore, when a person goes to a market he finds out a plethora of products and services. In a time like these, just once glance on your brand’s logo can help yield a slide show of images that project your brand’s name, purpose, and motive in the consumer's mind. Now, you may argue that the same purpose can be fulfilled by the taglines and the marketing lines, right? Well, the taglines can create such effects but not always.

    What if a person is in a hurry and has no time to read out loud all the contents? Or what if he gets too hard to interpret the meaning projected by your marketing lines? Speaking of the taglines, it was found out in a report that the image is known to produce more results than the actual text alone and why not? We are in an era where more reactions are stimulated by the visual graphics. No matter which company, or how large or small it is in size of operations, everyone has their distinctive logo. Needless to say that in today’s age where business experience competition at every step or stage, having a well-crafted logo is not an option, it is a necessity!

    Moreover, a consumer or a customer attention time span is too short. A person only by looking on the image can interpret the marketing strategy or the company’s name and vision. Such is the power of a logo. It can be referred to as a visual cue that allows the business to communicate the message you want your business customers to know when the time is not in your favor. But, when a logo is able to offer such branding advantages, it should not be used lightly. In simpler terms, a logo should be an amalgam of right designs, cues, and colors that, on the whole, allow a user to read & comprehend it (the right message) without any other problem.

    Often a person would invest all of his energies and resources into developing or creating a business empire, and in such circumstances, he would not think much about creating a business logo. But, there will come a time when this logo will be your business identity even when the words fall short or fail to produce the required action. This is because it is a vital part of the business selling process. These logos happen to take an important position in the visiting cards, pamphlets, banners, products packaging, and documents and even on websites. Thus, it finds a place in every other business sales tool. In such cases, it weaves a connective thread of professionalism or trust in the minds of the consumer for that particular business and that’s the importance of a good logo.

    This happens due to the fact that with the help of a logo a consumer gets a chance to understand you and your brand better. When this happens, you know you have won that competitive edge over the others.

    Wait! There is a plot twist- it’s not easy as it actually seems to be. The above-mentioned things can be only achieved with the help of a carefully designed powerful logo. A right logo can make you look like a business that’s been in the market for over a while. Therefore, it helps to attract a lot of customer attention. But, what is the right or ideal logo for a company? Are there any cheat codes to design one? You may have understood the role it plays in your business empire growth but it is very important to know how to design one that acts a catalyst in accelerating the business overall sales and promotion. Yes, you read that right. A logo doesn’t take part directly in the selling process but it does have a say in it. The following text is the right guidelines that you should note when designing your company’s logo-

    But, first, take a paper and jot down the answer to these questions-
    1.  Why are you in the business
    2.  What’s makes you unique?
    3. How is your selling different than the rest?

    And, when you have all the right answers, you can follow these steps to design a logo that is the right graphical or visual representation of your brand.

    1. A logo should be such that it is EASY for the customers to understand

    2. It should be able to convey to whomsoever, who you are and what you do. This is because only when a customer gets this message clear, he can trust you more.

    3. In the case of small businesses, nothing comes easy. Every step should be carefully taken and should be such that it generates a positive impression. And, this can be done with the help of right logo design.

    4. The typographic and the graphic elements should not invade or overpower each other spaces. There should be symmetry or coordination which allows both of these items to stand out individually and appear more appealing to the masses.

    5. The logo should be unique and distinctive than the rest. This is because when a logo is such as mentioned above it acts as a crowd or customer attracting the magnet.

    Even though these points are all you need to craft a good and attractive logo, it is advised to hire a professional. This is because you can’t take chances when it comes to your business branding and marketing.

    Moreover, a wrong move can create a negative word of mouth for your business. And, as it is said time and again, a logo is the core foundation on which your business branding is laid upon. It is highly recommended that you actually take a lot of considerations while drawing these. If you are well persuaded by the purpose of a logo or the part it plays in accelerating the business growth then you should contact or trust a renowned name. In these cases, Long Story Short Design and Print happens to have all of your logo designing and branding related solutions.

    It is a name that is renowned when it comes to help small and medium-sized businesses acquire that competitive edge by providing them with an ideal logo design that serve the client’s organization requirements and which is further proportional to their objectives. In the case of more work, related queries feel free to visit their website or contact their team. They have the best and creative minds that carry ample knowledge and experience in helping you get the best digital marketing solutions.

  • How a Colour Wheel Helps in Branding?

    How a Colour Wheel Helps in Branding?

    Post-industrialization, when feudalism had already died and the world had stopped surviving on the age-old agrarian economy, industries started to boom. The following centuries saw the full bloom of the Industrial revolution with businesses rising and brands establishing.

    Since then, branding and logo designing has been imperative to every business. Logos give a business its distinct visual identity which makes it stand out from competitors and a strong medium for the patrons to associate them with.

    Colour Wheel
    In colour theory; which is a practical guide to colour mixing and visual effects, a colour wheel is an illustration of colours around a circle showing the relationship between primary, secondary and tertiary colours. The colour wheel was originally developed by Issac Newton, and later was developed by scientists. 


    The RGB colour model has red, green and blue as primary colours. Primary colours are defined as the real colourants which are added/mixed to change the colour which results in secondary colours.

    Primary Primary Secondary
    Red + blue = Yellow
    Green + red = Magenta
    Blue + green = Cyan

    Secondary Primary Tertiary
    Cyan + blue = Azure
    Magenta + blue = Violet
    Magenta + red = Rose
    Yellow + red = Orange
    Yellow + green = Chartreuse
    Cyan + green = Spring Green

    Colour Schemes & Branding

    In colour theory, different colour schemes can be used to create style. They are combination of colours (primary, secondary or tertiary) to be used in design for a range of media. A colour wheel facilitates to generate colour schemes through combination of colors.

    Colouring logos is a meticulous job. A brand has its own identity and the colour schemes to be used while designing it, is the most important part of the process. In a logo colours speak for themselves, the message—what a brand stands for is sent out not through words but through colours, thus making, picking the right colour scheme so important.

    Analogous

     

     

    Analogous color scheme is made of 3 colours that are next to each other on the colour wheel. Typically these 3 colours are; primary, secondary and tertiary. Analogous colour scheme adds oneness to the overall color theme of the logo. Although the shades are much different, they create the perfect example of visual harmony in variance.

    In image 1.1
    Red + Red Orange + Orange

    Analogous Color Scheme

    Analogous color scheme logo Animal Planet

    Complementary

    A colour theme that uses 2 colours which complement each other i.e. they are located opposite on the colour wheel, is a complementary colour theme. Being complementary colours, these 2 colours contrast sharply and this makes both the colours to stand out as individual colours, making the logo eye catchy.

    In image 1.1
    Red + Green

    Complementary Color Scheme - Mountain DewComplemnetary Color Scheme - Fedex

    TriadicTriadic

    Triadic Color Scheme

    The triadic colour scheme uses 3 colours that are equally spaced out on the colour wheel. The 3-coloured scheme makes the logo polychromatic and colourful, thus popping it out. The equally spaced out colours on the colour wheel are also complementary in nature and add more variance and offers a higher degree of contrast to the logo thus making it vibrant.

    In image 1.1
    Red + Blue + Yellow

    Triadic Color Scheme - Burger King

     

    Triadic Color Scheme - Taco Bell

    A logo can be made from more than 3 colours. More colours add colourfulness and makes the logo more eye catchy. All you need to remember is to try opposite colours on the wheel. To make some really arresting and notable logos contact us at hello@longstoryshortdesign.com.au.