So what is CMYK, RGB and Pantone?!
CMYK refers to the four different colours used in regular printing: Cyan, Magenta, Yellow and Black. These are the four inks we use in our printers.
[ RGB ]
RGB colour is the combination of three colours: Reg, Green and Blue. RGB is designed for screens like your computer or phone. On a screen, there is a much wider range of colours that are achieved (think neons etc) which just aren't able to be printed with cmyk inks.
[ Pantone ]
Pantone is also knows as PMS : Pantone Matching System, which is used in many industries. Pantone uniquely created standard colour matching system to unify the colours in different manufacturing sectors. Pantone is the universal way of matching colours. Designers and printers will have a Pantone Swatch book, which is a physical copy of each colour. We use this, to compare the pantone colour, to your label as it prints. If your label isn't printing as per the pantone swatch, we fix it then and there! However, if not provided a pantone colour, we don't have a way of referencing the colour you are hoping to achieve.