• How a Colour Wheel Helps in Branding?

    How a Colour Wheel Helps in Branding?

    Post-industrialization, when feudalism had already died and the world had stopped surviving on the age-old agrarian economy, industries started to boom. The following centuries saw the full bloom of the Industrial revolution with businesses rising and brands establishing.

    Since then, branding and logo designing has been imperative to every business. Logos give a business its distinct visual identity which makes it stand out from competitors and a strong medium for the patrons to associate them with.

    Colour Wheel
    In colour theory; which is a practical guide to colour mixing and visual effects, a colour wheel is an illustration of colours around a circle showing the relationship between primary, secondary and tertiary colours. The colour wheel was originally developed by Issac Newton, and later was developed by scientists. 


    The RGB colour model has red, green and blue as primary colours. Primary colours are defined as the real colourants which are added/mixed to change the colour which results in secondary colours.

    Primary Primary Secondary
    Red + blue = Yellow
    Green + red = Magenta
    Blue + green = Cyan

    Secondary Primary Tertiary
    Cyan + blue = Azure
    Magenta + blue = Violet
    Magenta + red = Rose
    Yellow + red = Orange
    Yellow + green = Chartreuse
    Cyan + green = Spring Green

    Colour Schemes & Branding

    In colour theory, different colour schemes can be used to create style. They are combination of colours (primary, secondary or tertiary) to be used in design for a range of media. A colour wheel facilitates to generate colour schemes through combination of colors.

    Colouring logos is a meticulous job. A brand has its own identity and the colour schemes to be used while designing it, is the most important part of the process. In a logo colours speak for themselves, the message—what a brand stands for is sent out not through words but through colours, thus making, picking the right colour scheme so important.

    Analogous

     

     

    Analogous color scheme is made of 3 colours that are next to each other on the colour wheel. Typically these 3 colours are; primary, secondary and tertiary. Analogous colour scheme adds oneness to the overall color theme of the logo. Although the shades are much different, they create the perfect example of visual harmony in variance.

    In image 1.1
    Red + Red Orange + Orange

    Analogous Color Scheme

    Analogous color scheme logo Animal Planet

    Complementary

    A colour theme that uses 2 colours which complement each other i.e. they are located opposite on the colour wheel, is a complementary colour theme. Being complementary colours, these 2 colours contrast sharply and this makes both the colours to stand out as individual colours, making the logo eye catchy.

    In image 1.1
    Red + Green

    Complementary Color Scheme - Mountain DewComplemnetary Color Scheme - Fedex

    TriadicTriadic

    Triadic Color Scheme

    The triadic colour scheme uses 3 colours that are equally spaced out on the colour wheel. The 3-coloured scheme makes the logo polychromatic and colourful, thus popping it out. The equally spaced out colours on the colour wheel are also complementary in nature and add more variance and offers a higher degree of contrast to the logo thus making it vibrant.

    In image 1.1
    Red + Blue + Yellow

    Triadic Color Scheme - Burger King

     

    Triadic Color Scheme - Taco Bell

    A logo can be made from more than 3 colours. More colours add colourfulness and makes the logo more eye catchy. All you need to remember is to try opposite colours on the wheel. To make some really arresting and notable logos contact us at hello@longstoryshortdesign.com.au.